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Reverend ROCCO

Reverend Rocco

ROC - AROC - RROC - WROC

The Rocco is the single largest category of USA Reverends. They made up just under one quarter of all USA instruments made (1087*). The first production model made, serial number (sn) 00001, was a white Rocco with Maple Board and remains in the collection of Reverend Founder, Joe Naylor.

Reverend RoccoThe last Rocco was the 2nd to last USA instrument made, a custom ordered Bug Eye (see pic below), sn 4941, that the entire Reverend Crew signed.

There may be a few pre-production prototype Roccos, but they are not mentioned in Archive Database. Prototype Rocco #3 is a Tan Rocco that was bought from Reverend at a guitar show in 1997.

Guitar Player Magazine Hawaiian Rocco Review
G-Man's Holy Tone from Hell Rocco Review
Dolphin Street Rocco Review
Lava Swirl Rocco Review by Mojocaster

Reverend Guitar for Sale

Reverend Rocco For Sale?

If you are thinking about selling your Rocco, or any other USA Reverend Guitar, Bass, or Amp, please send me an E-MAIL as I am always interested in buying USA Reverends (if the wife will allow!) But if not, I might be able to steer you in the directions of someone who does, or expand your guitar's exposure by listing it here on the RevFan.com site (for Free!)

For those of you new to Reverends and are thinking about getting one of the USA era instruments, I would highly suggest you try out the Rocco. Because they were the most numerous of the Reverend instruments, they seem to turn up more often than other models. Reverend Rocco ReviewReverend Rocco Review

You can get just about any tone you are looking for in the Rocco and it has been dubbed the most versatile in the Reverend line up. Check out these Rocco Samples and reviews.

ROCCO & Variants

  • Rocco - ROC 948 units
    Two Humbuckers, 3-way pickup selector and coil tap for each pickup offering eight settings. Custom Humbuckers and great sounding coil taps make this a very versatile Reverend

  • Advanced Series Rocco - AROC 72 units
    Premium Model:Two Humbuckers, 3-way pickup selector and coil tap for each pickup offering eight settings, locking tuners, 3ply beveled guard

  • Workhorse Rocco - WROC 52 units
    Cost Cutting Model same as above but with Single Ply Guard and non locking tuners

  • Retro Pro Rocco - RROC 15 units - Same as AROC but with different color options for body and pickguard, and last edition of USA neck

Reverend continually updated and "improved" its line of instruments, and, as new features were added, they became standard with the Rocco Production. See the "Guitar" page for more information.

The early Roccos had covered Humbuckers from the firsts ones made until around sn -0700. Somewhere around that sn, the start to be uncovered and stay that way until about serial number 02557. These serial numbers includes almost all of the Eastpointe neck era (except the very early and very late Eastpoints). If anyone has a Rocco with a serial number between 00500-00700, and 02400-02600, please send me an e-mail and let me know whether the humbuckers are covered or not. This will help us with a greater understanding of Rocco evolution.

USA Reverend Rocco

Rocco Collecting Notes

FINISHES
The most popular, Rocco finish, or at least the most numerous, Phenolic Jet Black. There are more Black Roccos than any instrument of any color (289), and in my humble opinion, the Black Rocco forms the baseline of Reverend Guitar value. The other popular phenolic finishes were Turquoise (63), Aged White (43), and Sky Blue (37)

SPECIALTY METAL
There are 59 Roccos in Bug Eye Black, 36 Engine Turned Aluminum, 35 Lava Swirls (1 has the sandblasted Flames too!), 6 Ridged Aluminum, and 3 Diamond Plate (1 small and 2 large diamond).

Reverend Rocco Bugeye

BRUSHED ALUMINUM
Lake Superior Blue is the most numerous with 51 (6 Flames & 19Hawaiians), 39 Moroccan Gold (2 Reverend Rocco Flames & 1 Hawaiian), 25 in Dragon Fly Green (1 Flames, 4 Hawaiians), 14 Space Race Silver. For Smoked Chrome, there are 4 in plain Smoked Chrome, 29 with Flames, and 49 with Hawaiian Scene. 1 Black Brushed Aluminum (like the Vito Standard Model).

FAUX WOOD
The Faux Wood finishes include: 31 Red Mahogany, 27 Flamed Maple, 2 Quilted Mahogany, and one Transparent Red over Mahogany.

ONE OF A KIND
There are bunch of Rocco "one of a kinds". Not already mentioned above are: A wood "striped" finish of alternating wood colors (see pic), Painted Purple, Pink, Pumpkin Orange Rockhide, Pumpkin Orange, White with Red Back, "Woodrow", a Hammered Aluminum, and a Black Rockhide. There is another interesting one, thats actually a "two" of a kind. Its the #20 Rocco with Hot Rod Flames that was originally ordered by Kid Rock for Tony Stewart. Story is there was a scratch on the finish of the first one made so it set to be destroyed, but was eventually saved.... Another Guitar was made for Kid Rock/Tony Stuart.
Reverend Rocco
Reverend Rocco03101 Rocco Hot Rod Flames #20

OTHER OPTIONS
Rocco PickguardOnly about 15% of all Roccos (157) were sold with some sort of Tremolo. Of these, 65 were the standard fulcrum Tremolo., 15 were the Hipshot Tremolo., 60 were Bigsby, and 17 were the "Revsby".

Maple necks made up only 124 of the Rocco models sold.

Wiring options: 84 models came with the Phase Switch.

CUSTOMS and NOTES
There are 16 models that are noted as being "Custom", but only a few have any notation as to what that means. One says it has a single Humbucker in the Bridge, another says, "side jack", the custom #20 mentioned above, and one just says, "Rockhawk." There are a lot of prototype models in the Rocco line. The first Sandblasted instrument, a sound hole prototype, 2 Hot Rod Flames, and Engine Turned Aluminum, and a Hawaiian. There was also at least two Roccos that had 3 Humbuckers.

Have a Rocco For Sale?

If you are thinking about selling your Rocco, or any other USA Reverend Guitar, Bass, or Amp, please send me an E-MAIL as I am always interested in buying USA Reverends (if the wife will allow!) But if not, I might be able to steer you in the directions of someone who does, or expand your guitar's exposure by listing it here on the RevFan.com site (for Free!)

Reverend Rocco 01795 - Engine Turned Aluminum
Reverend Rocco
Reverend Rocco

Reverend Rocco 02584 - Lava Swirl (this one was one of the most "purpley" Lavas I've seen!)
Reverend Rocco
Revered Rocco

Reverend Rocco 03007 - Lava Swirl/Phase/Graph Tech
Reverend Rocco
Reverend Rocco

Reverend Rocco 03388 - Lake Superior Blue/Racing Stripe (used by Reverend as Amp Tester!)
Reverend Rocco
Reverend Rocco

Reverend Rocco 01937 - Bugeye Black Chrome/Tremolo
Reverend Rocco
Reverend Rocco

Reverend Rocco 0004 - Fire Engine Red
Reverend Rocco

Reverend Advanced Rocco 04507 - Sky Blue
Reverend Advanced Rocco
Reverend Advanced Rocco

Reverend Rocco 03368 - Jet Black (Custom with 3 Humbuckers)
Reverend Rocco

Reverend Rocco 03164 - Black Glosstone
Reverend Rocco
Reverend Rocco

Reverend Rocco 03157 - Aged Yellow Glosstone/Bigsby
Reverend Rocco
Reverend Rocco

* According to the latest database update 31-Oct-09

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